The name MODU is inspired by the nickname "Magic City" for Shanghai, but the company prefers to use the homophonic term "MODO" to describe it. By incorporating elements of modernity and trendiness from this international metropolis, MODU aims to create a renewed, technology-driven and more closely connected entertainment space that resonates with the zeitgeist.

MODU focuses on creating and promoting a lifestyle concept that is sleek and tasteful, combining it with comprehensive party concierge services to provide a sense of home away from home. At the same time, MODU advocates for an open and equal party culture, striving to create a more dynamic and creative entertainment atmosphere by incorporating internationally popular party elements on the foundation of high-quality service in the industry. Through the combination of on-site technological interaction, everyone at MODU becomes a creative pioneer of parties.